Portfolio

📌 Vista – Pricing Transformation

Designed and executed a global AI/ML-powered pricing and promotions strategy.
Unified marketing, product, and engineering to deliver scalable personalization.
Reduced friction for customers with transparent and modular offers.
Results: Added $77M revenue, cut $18M discounts, and lowered pricing support tickets 24%.

📌 Vista – Customer-Centric Campaigns

Built modular orchestration platform to support personalized promotions.
Leveraged experimentation and competitive insights to refine targeting.
Partnered cross-functionally to increase speed of campaign iteration.
Results: Improved coupon take rate and average order value while reducing churn.

📌 Wayfair – Sales Intelligence Platform

Built ML-enabled orchestration to eliminate millions of profile and lead errors.
Unified customer data across global B2C and B2B sales workflows.
Created a GTM playbook to accelerate platform adoption and training.
Results: Boosted adoption by 23% and drove a triple-digit increase in deal close rates.

📌 Wayfair – Sales Associate Empowerment

Partnered with sales leadership to define adoption-focused OKRs.
Delivered personalized dashboards and insights to improve associate productivity.
Established experimentation frameworks to measure impact of new features.
Results: Enabled reps to close more deals faster, fueling meaningful revenue lift.

📌 Rocket Mortgages – Digital Transformation for Growth & Conversion

Led digital transformation of the refinance journey for a $4B fintech portfolio.
Streamlined manual, analog loan processes into fully digital experiences.
Introduced experimentation frameworks to test and scale engagement drivers.
Results: Lifted conversions by 33%, added $270M in revenue, reduced support 23%, and cut costs by $45M.

📌 Rocket Mortgages – User-centric UX Fostering Trust

Re-engineered refinance UX flows to eliminate jargon and reduce friction.
Simplified task completion across personas with clearer end-to-end journeys.
Championed a customer-first vision with C-suite, shifting strategy away from sales-centric focus.
Results: Improved trust and usability while delivering double-digit lifts in conversion and retention.

📌 Royal Caribbean – 0 to N Mobile App Launch

Directed a 55-person team to deliver a native app for cruisers across 45 ships and 35 countries.
Integrated multilingual support, GDPR compliance, and accessibility standards.
Monetized new onboard features, creating incremental revenue streams.
Results: Boosted NPS by 12 points and generated multi-million-dollar incremental revenue.

📌 Royal Caribbean Cross-Platform and Tech Stack Expansion

Unified the customer experience across web, mobile, and onboard kiosks.
Integrated diverse shipboard hardware/software environments under one platform.
Ensured synchronization and governance for performance at scale.
Results: Delivered a seamless, consistent journey across 45 ship-specific tech stacks, and aligned to all channels worldwide.

📌 Walt Disney Shanghai – E-Commerce Expansion

Designed and launched Disney’s first localized e-commerce flows in China.
Partnered with local teams to align compliance, payments, and user behaviors.
Built Disney Shanghai’s first mobile app to extend reach and engagement.
Results: Generated hundreds of millions in sales and surpassed 1M downloads in the first month.

📌 Walt Disney – Booking & Partner Stores

Modernized ticketing and booking flows across Disneyland Resort and Disney Cruise Line.
Reduced technical debt through re-platforming of key commerce journeys.
Led design and delivery of 30 new partner storefronts.
Results: Increased conversions and future-proofed booking experiences across digital channels.

📌 Warner Bros. – Content Distribution Platform

Owned B2B media rights and content distribution platform.
Automated workflows and integrated vendor systems to cut manual effort.
Piloted rollout across five European countries and three languages.
Results: Reduced labor hours by 1,000+ and reached 20K downloads in the first month.